Our Story

For 16 years, we’ve been obsessed with technology’s ability to make businesses more measurable, more efficient, more effective. We’ve focused on pulling levers, tweaking dials, pushing pixels all in the name of optimization. And we’re damn good at it.

But all this time we’ve been motivated by something larger – something beyond the data, the reports and the analytics. Because while numbers excite, it’s the relationships that inspire.

Fireside is at the intersection of digital and human, technology and touch. That place where qualitative actions have quantitative results. We are unique in our ability to use cold, hard digital tools to unlock the warmth of a relationship.

Why partner with us

Revenue is sitting right there

Rather than engaging a new marketing channel in search of new customers or better traffic with questionable returns, we engage your existing traffic and email list through better strategy and technology to generate revenue that your current marketing is missing.

Digital Made Personal

Understanding that each customer & client is unique through their own lens is at the foundation of what we do. We work collaboratively with our clients to tailor solutions to their needs whilst powering connections with their customers.

Proven Track Record

We have created some incredible outcomes for some of the most recognisable brands- what can we create with you and yours? Schedule a consultation and we will talk you through the opportunities that exist when we pair your brand with tailored infrastructure and marketing strategy.

MEET THE TEAM

Our expert team is excited to collaborate with you

With our collective backgrounds from Victoria Secret to the NFL, we apply our experience and expertise strategically to every single project.

Drew founded Fireside in 2007, growing the agency from a one-man shop to a globally recognized digital agency. He’s happiest playing basketball or climbing the Peloton leaderboard.

Drew Himelcontact
Founder/CEO

Katlyn has spent over a decade in the digital marketing space helping a multitude of diverse brands, D2C and B2B in a wide range of categories including apparel, automotive, beauty/wellness, food/beverage, financial services and sports. Katlyn is responsible for overseeing client services and assuring top notch client communication and satisfaction.

Katlyn Plummercontact
Head of Accounts

Angie is a Jax native, passionate about travel, charcuterie, and camping. The proud supervisor of 2 rambunctious boys, 1 awesome husband, and a lover of all things dogs.

Angie Speascontact
Head of Operations

Erin is a New Jersey native, UConn grad and Victoria’s Secret alum who traded concrete for the sun & sand. She loves dinner dates with her husband, hanging with her daughter and rescue pup. Reading, running, the ocean, the Yankees, and a glass of pinot noir are a few of her favorite things.

Erin verDorncontact
Head of Strategy

Lizzy is a Jax native, FIT alumni, and former fashion publicist who traded fashion week for island time. She loves the beach, spending time with family and friends, coffee and above all else, a strong margarita.

Lizzy Brownellcontact
Associate Director

Caroline is a New Jersey native, proud UGA alum and New York City resident. She loves spending time with family and friends, being outdoors and, of course, Georgia Football. On any given Saturday, you can find her searching for the city’s best burger, walking the West Side Highway, or taking pictures of the skyline.

Caroline Martinocontact
Account Manager

Ariana is a FSU alum (go Noles!) with a Bachelor’s Degree in Retail, Merchandising & Product Development. She has worked within a multitude of industries including real estate, beer and wine, legal services, and renewable energy. When she’s not spending time with her family and friends or her two fur babies, she loves spending time at the beach, fishing, and boating.

Ariana Harriscontact
Account Manager

Olivia is originally from Tampa, lived in Birmingham for a few years, and then realized how much happier life is at the beach, so she moved to Jacksonville in search of sunshine. She is a creative and logistical thinker that loves to merge innovation with a strategic plan.

Olivia Hessingercontact
Senior Retention Strategist

Matt has spent over 20 years building digital experiences and providing intuitive connections between brands and consumers. As a Jax Beach resident, his days are spent on the water surfing and fishing or just hanging at the beach with the fam.

Matt Schulercontact
Solutions Engineer

Jessica was born and raised on the coast of Down East Maine. After spending her 20’s on the coast of Northern California, she planted her forever roots in the Rocky Mountains of Colorado. When she’s not on an adventure with her daughter, you can find her on a yoga mat or a dance floor – or anywhere that movement is the focus! Her expertise centers on data-driven marketing strategies and creative communication across digital channels. She has significant experience in creative strategy working with brands like QuickBox Fulfillment, Beco Baby, and Bayer Consumer Health of North America.

Jessica Violettecontact
CRM Manager

Randall is a Digital Optimization Specialist with a strong background in SEO, CRO, and digital strategy. He thrives on combining analytical skills with creative thinking to drive business success in the ever-changing digital landscape. When he’s not enjoying outdoor activities with his wife and two dogs, you’ll find him fishing, practicing Brazilian Jiu-Jitsu or exploring new sushi spots.

Randall Earwoodcontact
CRO Manager

Want To Join Our Team?

View our job openings and apply today

View Job Openingscontact