The Problem
MeatEater houses four brands + a content hub within their shared checkout. Based on the complexity of the infrastructure, testing and learning prior to implementation is critical for success.
The Solution
- Created a Robust Testing Roadmap outlining conversion rate opportunities based on level of effort and level of impact.
- Increased product views and maximized traffic flow deeper in the funnel
- Increased add to cart rate with improved product detail page functionality
- Increased traffic across brands with a revised navigation strategy
