Utilizing Google Analytics
Google Analytics (GA) is able to provide a deeper understanding of how customers are using your e-commerce site by providing invaluable insights to help drive success. Since it is such a vast data....
The Power of the Pop-Up
A solid lead generation strategy is crucial for visibility, credibility, and interest from potential customers. Utilizing lead capture allows customers to provide their information on their terms. Focusing on capturing leads from high-quality....
Why You Should Segment Your Email Campaigns
Have you ever sent an email that didn’t perform the way you hoped it would? Are you tired of having multiple emails with low open rates and overall engagement? It may be time....
Breaking Down the Perfect PDP
The product detail page, or PDP, is a company’s chance to sell a potential customer their product. The goal of the PDP is to captivate the potential buyer, highlight the product’s benefits, as well....
SMS Strategies to Implement
SMS is the future of marketing for eCommerce brands and if you haven’t already, you should consider adopting it. With any new marketing strategy, there’s always the issue of, “where do I even begin?” –....
7 Must-Haves for a Strong Brand Community
When customers feel a particular affinity or emotional connection toward a brand, they develop a strong sense of loyalty. Given the opportunity to interact with each other, as well as the brand itself, these....
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Tips For a Successful Holiday Email Campaign
The holidays are upon us and that means email campaigns will be kicked into high gear! Holiday sales have increased every year since 2002 — with the exception of 2008, during the Great Recession.1....
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How To Prepare For Black Friday and Cyber Monday 2021
The holiday season is just around the corner and as you may have seen the marketing world is already buzzing. One might say this year will be “unprecedented” due to the many obstacles retailers....
5 Ways to Grow a Strong Customer Lifetime Value
It’s been said that it’s easier to drive revenue through existing customers, rather than acquiring new customers. Why? Existing customers have already purchased from you, are familiar with your brand, and have already shown....
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Why Engagement, Not List Size is Key
You may think the larger your email list, the better off your sales will be. However, that is nearly never the case. You want your database of contacts to be made up of engaged....