Why Being a Know-it-all Can Help Your Business
You arrive at friend’s cocktail party and notice quite a few people whom you do not know. Then, in between mixing a gin and tonic and dabbing a few chips into the artichoke dip,....
How Contractors Can Get The Most Out of Angie’s List
For business owners in many industries, word of mouth is one of their strongest marketing tools. If you’re a contractor, you are certainly aware of this and probably receive calls from referrals on a....
9 Elements of a Lead-Generating Website
We’ve seen it before. A company has a really great-looking website with all of the relevant information. But it’s not doing anything. It’s just sitting there, hanging out in cyberspace.....
14 Out of the Box Uses for Your Yellow Pages Book
“Oh, fantastic! I was just wondering when the latest Yellow Pages book would get here!” said no one in the last decade.....
Inbound Marketing is for Small Businesses, Too
Before we dive in, let’s talk for a minute about how mobile Internet, and its search engines like Google and Yahoo, has created a world in which the concept of inbound marketing has really....
7 Reasons to Break Up with Yellow Pages
With usage in steady decline for nearly a decade and revenue continuing to plummet, Yellow Pages is just not what it used to be – plain and simple. While it can be tough to....
Call to Action, Content, Digital Marketing, Facebook, Inbound Marketing, Link Building, linkedin, PCR Agency, social media, twitter
3 Steps to Making the Most of Your Time on Social Media
Maybe this scenario sounds familiar:....
5 Tricks to Improve Your Landing Page Conversions
We’ve discussed the idea that your website should not simply exist, but that it should be working for your business as a lead-generating machine.....
Key Ingredients for Killer SEO
How Do You Get Search Engine Flair? Some of the best recipes are not all that complicated—a dash of this, a teaspoon of that, a pinch of love—and voila! Your friends are declaring that....
Smarketing: 6 Tips to Sales and Marketing Alignment
Meet the latest “it” couple: Smarketing. It’s pretty typical that a company’s marketing department and sales team operate independently. If this is true for your business, it’s probably hurting your bottom line.....