Digital Marketing

The Power of the Pop-Up

A solid lead generation strategy is crucial for visibility, credibility, and interest from potential customers. Utilizing lead capture allows customers to provide their information on their terms. Focusing on capturing leads from high-quality....

Digital Marketing, E-Commerce, Email Marketing

Why You Should Segment Your Email Campaigns

Have you ever sent an email that didn’t perform the way you hoped it would? Are you tired of having multiple emails with low open rates and overall engagement? It may be time....

CRO, Digital Marketing, E-Commerce

Breaking Down the Perfect PDP

The product detail page, or PDP, is a company’s chance to sell a potential customer their product. The goal of the PDP is to captivate the potential buyer, highlight the product’s benefits, as well....

Digital Marketing, E-Commerce, SMS

SMS Strategies to Implement

SMS is the future of marketing for eCommerce brands and if you haven’t already, you should consider adopting it. With any new marketing strategy, there’s always the issue of, “where do I even begin?” –....

CRO, Digital Marketing, Email Marketing, Lifetime Value

5 Ways to Grow a Strong Customer Lifetime Value

It’s been said that it’s easier to drive revenue through existing customers, rather than acquiring new customers. Why? Existing customers have already purchased from you, are familiar with your brand, and have already shown....

Digital Marketing, Email Marketing

Why Engagement, Not List Size is Key

You may think the larger your email list, the better off your sales will be. However, that is nearly never the case. You want your database of contacts to be made up of engaged....

Digital Marketing, E-Commerce, Email Marketing

The Best Segments for eCommerce Email Marketing

As a digital marketer, you have to be in tune with your audience to ensure you’re sending the most relevant content that drives revenue. You might already know we’re huge fans of Klaviyo due....

Digital Marketing, E-Commerce, SMS

Is SMS Right For You?

If you haven’t heard, SMS marketing is the next big thing, and now is the time to capitalize on the momentum. Just a few months ago Klaviyo released its SMS tool and so far....

conversion rate optimization, Digital Marketing, E-Commerce, Website Performance

The Most Important Pages On Your Website

eCommerce is booming, in fact, there are an estimated 12 – 24 million eCommerce sites across the entire globe and it’s estimated 93.5% of global internet users have purchased products online. ¹ You could....

Digital Marketing, HubSpot

How to Implement HubSpot CRM in Your Enterprise Tech Stack

You may be familiar with HubSpot’s marketing capabilities, but have you gone down the rabbit hole with the CRM and all of the new features they’ve released in the past year or so? We’re....