The Rise of Reactive Social Marketing
While some industries are slower to adopt digital processes, others have dominated it. One major aspect of this prompt, digital ideology is social media. As marketers, we can all agree that tools like Facebook....
How To Use Mobile Design For The Modern Business
This is a guest post my Ivan Serrano. To check out more of his inforgraphics and marketing content, click here. With the average smartphone user spending nearly three hours a day on their various devices,....
7 Things to Consider for Increasing Your Email Engagement
Whether you are updating your contacts with new blog content or sending a newsletter, emails allow you to connect with your subscribers and build fruitful relationships. However, this is not going to happen automatically.....
3 Habits of Highly Effective Language
In most companies, the role of copywriter is far from glamorous. My mind typically gravitates toward an image of some poor, unfortunate soul confined to a dark room with a thick stack of business....
Why Modern Marketers Must Embrace Agile
Marketing is changing completely. Not only in terms of the way that traditional practices are diminishing, but in the way that people who do marketing think. For the majority of marketing history, practitioners have....
How To Create Content That Keeps Them Coming Back For More
Whether you work in an industry that deals in B2B, retail manufacturing, or directly with customer service, all modern marketing efforts are continuously moving toward content creation.Every textual material that your visitors see, from....
The Power of Pinterest
This is a guest post by Ivan Serrano. To check out more of his inforgraphics and marketing content, click here. With big fish like Facebook and Twitter dominating the social media sphere, it’s hard for....
3 Lessons Marketers Can Learn From User Experience Design
User Experience design is at the contemporary crux of the software and technology industry (or Consumer Experience, if we want to get the most contemporary). The tech arms race is a neck-and-neck, multi-billion dollar....