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Why Engagement, Not List Size is Key
You may think the larger your email list, the better off your sales will be. However, that is nearly never the case. You want your database of contacts to be made up of engaged....
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The Best Segments for eCommerce Email Marketing
As a digital marketer, you have to be in tune with your audience to ensure you’re sending the most relevant content that drives revenue. You might already know we’re huge fans of Klaviyo due....
7 Things to Consider for Increasing Your Email Engagement
Whether you are updating your contacts with new blog content or sending a newsletter, emails allow you to connect with your subscribers and build fruitful relationships. However, this is not going to happen automatically.....
Call to Action, Content, Digital Marketing, Email Marketing, Inbound Marketing, Lead Nurturing, PCR Agency, SEM
Awful vs. All-Star Marketing Emails
Email marketing has evolved tremendously from where it was 10 years ago, when the internet was still in its infancy and emails were first cool and hip. Now even 5 year old kids....
6 Steps to Lead Nurturing Success
Lead nurturing, also known as marketing automation, is an email marketing system that allows a business to send automated emails to early-stage leads that, at this point, may not be sales-ready.....
Call to Action, Content, Digital Marketing, Email Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, PCR Agency, SEM, SEO, social media, Web Traffic
Inbound Marketing 101
Bringing Customers to You Rather than focusing on finding customers via traditional outbound marketing practices, such as cold calling,....
Does Your Business Need Online Reviews?
It’s No Secret that Online Reviews are Powerful At one time, consumers relied on recommendations from friends and family members when looking for businesses to use. Now, people are just as likely to rely....
Avoid Getting Caught in the Spam Folder
How to Make Sure Your Emails are Actually Getting Through Businesses typically put a great deal of effort into writing their subject lines and their email content. However, they often fail to incorporate strategies....
Call to Action, Content, Digital Marketing, Email Marketing, Lead Generation, Lead Nurturing, PCR Agency
The Art of the eBook
eBooks Should Be In Your Marketing Toolbox On the surface, an eBook is simply a digital book that’s full of information. When you dig a little deeper, though, you will discover that eBooks are....