5 Tricks to Improve Your Landing Page Conversions
We’ve discussed the idea that your website should not simply exist, but that it should be working for your business as a lead-generating machine.....
Smarketing: 6 Tips to Sales and Marketing Alignment
Meet the latest “it” couple: Smarketing. It’s pretty typical that a company’s marketing department and sales team operate independently. If this is true for your business, it’s probably hurting your bottom line.....
3 Reasons You Should Be Using Workflows for Lead Nurturing
What are the Indications Your Business is Ready for Workflows? Lead nurturing allows a business to send automated, segmented emails to leads that are not yet sales-ready. In turn, this kind of marketing automation....