The Problem
Lingua Franca, a luxury brand offering custom embroidered apparel + high-end Ready-to-Wear, had a website that poorly presented its primary offerings and value proposition - making product exploration difficult and ultimately resulted in lower customer engagement and sales.
The Solution
- Selection + development a Shopify theme tailored to the brand's data, integrating advanced merchandising strategies and UX/CRO best practices for enhanced user engagement
- Comprehensive revamp of web pages and site navigation, including strategic wireframes and user journey planning
- Strengthened the alignment of the website’s design with the brand’s core identity for a cohesive online presence
