The Problem
MUD/WTR is one of the fastest growing DTC brands in the market today but was starting to experience customer drop-off and churn for their subscription based product. They had 9 separate technologies speaking to the customer and didn’t have proper segmentation in place for their email marketing.
The Solution
To streamline MUD/WTR’s technology and customer messaging, we consolidated their tech stack through Klaviyo and launched 18 new flows with segmentation and simplified design and content for emails. To control delivery and fulfillment notifications we launched Recharge SMS.
