Red Bull Records, an established, leading force in the record label industry, was unable to engage and connect with their loyal fans due to an outdated and antiquated technology infrastructure.

• Extensive research to determine an owned marketing platform that could provide Red Bull with the robust capabilities needed to drive audience engagement. Fireside played a crucial role in the onboarding and integration of Dot Digital, ensuring a seamless transition and maximizing the potential of the platform for Red Bull Records
• Dotdigital provides robust capabilities to collect and utilize relevant first-party data for both the brand and its artists. This enabled Red Bull Records to build a more streamlined, effective, and personalized form of communication with their active and engaged fan base